دانلود مقاله ISI انگلیسی شماره 42569
عنوان فارسی مقاله

حس سازی در بازارهای کسب و کار - فعل و انفعال بین شناخت، عمل و نتایج

کد مقاله سال انتشار مقاله انگلیسی ترجمه فارسی تعداد کلمات
42569 2015 8 صفحه PDF سفارش دهید محاسبه نشده
خرید مقاله
پس از پرداخت، فوراً می توانید مقاله را دانلود فرمایید.
عنوان انگلیسی
Sense-making in business markets – the interplay between cognition, action and outcomes
منبع

Publisher : Elsevier - Science Direct (الزویر - ساینس دایرکت)

Journal : Industrial Marketing Management, Volume 48, July 2015, Pages 4–11

کلمات کلیدی
ساخت حس - بازار کسب و کار - شبکه های کسب و کار - نمایش جمعی - عمل بازار - چند رشته ای
پیش نمایش مقاله
پیش نمایش مقاله حس سازی در بازارهای کسب و کار - فعل و انفعال بین شناخت، عمل و نتایج

چکیده انگلیسی

Business markets are characterized by interdependences between business actors. How these actors make sense of such interdependencies is a matter of both theoretical and practical importance. Research on cognitive foundations for competition in business markets, based on organization and strategic management, has evolved considerably since the 1980s. Also, researchers on business markets that are based on marketing and adopt a network perspective, have become increasingly interested in cognition and sense-making over the last two decades. The concepts network pictures and network understanding have been in focus for this research, which has resulted in a demand for improved clarity of the interplay between cognition, action and outcome, as well as for a stronger integration between parallel research developments from related disciplines and research approaches. A better understanding of how individual and collective views are developed is also required. This Special Issue, originated in the network perspective of business markets, is aimed to address these issues.

خرید مقاله
پس از پرداخت، فوراً می توانید مقاله را دانلود فرمایید.