دانلود مقاله ISI انگلیسی شماره 43439
ترجمه فارسی عنوان مقاله

چگونه خدمات بسته بندی می تواند رقابت سهم بازار کم خدمات حمل و نقل را افزایش دهد

عنوان انگلیسی
How service bundling can increase the competitiveness of low market share transportation services
کد مقاله سال انتشار تعداد صفحات مقاله انگلیسی
43439 2015 14 صفحه PDF
منبع

Publisher : Elsevier - Science Direct (الزویر - ساینس دایرکت)

Journal : Research in Transportation Economics, Volume 49, June 2015, Pages 22–35

ترجمه کلمات کلیدی
بسته بندی خدمات - قیمت بسته بندی - بسته بندی استراتژی - مدل تجاری - خدمات ارزش افزوده - ارزش زمان - رقابت حمل و نقل
کلمات کلیدی انگلیسی
Service bundling; Price bundling; Bundling strategy; Business model; Value added services; Value of time; Transportation competitionL91; L92; M15; M31; M13
پیش نمایش مقاله
پیش نمایش مقاله  چگونه خدمات بسته بندی می تواند رقابت سهم بازار کم خدمات حمل و نقل را افزایش دهد

چکیده انگلیسی

While transportation service providers continuously seek for new linkages to create value and to offset the risk of competition, they are compelled to restructure their business models and processes to become more integrable. A consequence of this has been a shift from the traditional focus on individual service strategies to a focus on bundle strategies. Building on bundle value is gradually becoming a key ingredient for the long-term viability of services as it fosters better allocation of resources and investment choices. This entails the assessment of the value that customers assign to bundles and the alignment of business models to match this value. To address this issue, this paper investigates the conditions under which a low share transportation service, bundled together with a ferry service and a tie-in recreational package, can compete with a faster transportation connection. By merging the conceptually rich business model research with the more rigorous bundling literature, the current paper proposes a mixed service bundling strategy as an effective way to increase market share and create customer value over time. This bundling strategy is applied in the case of an illustrative example of the connection between Patras, Kalamata and Crete and the results are reported.