دانلود مقاله ISI انگلیسی شماره 65123
ترجمه فارسی عنوان مقاله

بررسی تحلیل وضعیت میراث صنعت گردشگری در ملاکا

عنوان انگلیسی
Assessing the Situational Analysis of Heritage Tourism Industry in Melaka ☆
کد مقاله سال انتشار تعداد صفحات مقاله انگلیسی
65123 2014 9 صفحه PDF
منبع

Publisher : Elsevier - Science Direct (الزویر - ساینس دایرکت)

Journal : Procedia - Social and Behavioral Sciences, Volume 130, 15 May 2014, Pages 28–36

ترجمه کلمات کلیدی
حفاظت؛ تحلیل وضعیت؛ میراث؛ فرهنگ؛ گردشگری؛ ملاکا
کلمات کلیدی انگلیسی
conservation; situational analysis; heritage; culture; tourism; Melaka
پیش نمایش مقاله
پیش نمایش مقاله  بررسی تحلیل وضعیت میراث صنعت گردشگری در ملاکا

چکیده انگلیسی

Conservationists propose a stringent approach in protecting heritage site from possible adverse effects such as damage, pollution, and social issues. Yet, promoters of tourism eagerly want to sell out this highly potential locality for what it worth. Thus, this paper has set the objectives to look into i) the current heritage tourism trend in Melaka World Heritage City, ii) to evaluate the current marketing strategies that has been used, and iii) to measure the tourist perception for the heritage tourism in case study of tourism Melaka. Adopting several key marketing tools such as PESTEL, SWOT/TOWS, this research finding is essential in providing sustainable approach to benefit both stakeholders; the conservationists and promoters of heritage tourism. On top of that, to measure the successfulness of current strategies, perception of tourists on Melaka heritage tourism is analyzed using the mean test. Overall results from these tests provide a glimpse of ideas, both from service providers and tourists’ point of views.