درک گردشگری نسبت به نقش ذینفعان در گردشگری پایدار

The purpose of this study has to discover if differences in tourists’ perceptions of sustainable tourism development in Melaka existed between three stakeholder groups: government, local residents and private entrepreneurs. The paper analyzes based on the primary data which is collected through interviews among 735 respondents. The findings indicate that the government, private and local community has played a major role for satisfying the tourists’ in shaping the development of sustainable tourism in Melaka. The study emphasizes on scale methods in analyzing and reviewing the role of government, private and local communities. To the distinct stakeholders’ facilities, the majority of tourists’ generally were welcoming of sustainable tourism.