دانلود مقاله ISI انگلیسی شماره 44129
عنوان فارسی مقاله

تاثیر منطقه گوانگ زی در سرویس کیفیت خدمات توزیع فیزیکی در دسترس در تجارت الکترونیک یافتن منابع پوشاک مد شده از چین

کد مقاله سال انتشار مقاله انگلیسی ترجمه فارسی تعداد کلمات
44129 2016 11 صفحه PDF سفارش دهید محاسبه نشده
خرید مقاله
پس از پرداخت، فوراً می توانید مقاله را دانلود فرمایید.
عنوان انگلیسی
The influence of guanxi on physical distribution service quality availability in e-commerce sourcing fashion garments from China
منبع

Publisher : Elsevier - Science Direct (الزویر - ساینس دایرکت)

Journal : Journal of Retailing and Consumer Services, Volume 28, January 2016, Pages 126–136

کلمات کلیدی
منطقه گوانگ زی - کیفیت خدمات توزیع فیزیکی - تجارت الکترونیک - چینی یافتن منابع پوشاک - روش مطالعه موردی
پیش نمایش مقاله
پیش نمایش مقاله تاثیر منطقه گوانگ زی در سرویس کیفیت خدمات توزیع فیزیکی در دسترس در تجارت الکترونیک یافتن منابع پوشاک مد شده از چین

چکیده انگلیسی

The purpose was to investigate the influence of guanxi (personal relationships) on availability within physical distribution service quality (PDSQ) for sourcing high street fashion garments from China via e-commerce. The research reviewed articles on guanxi and although it is still widely considered important its contribution and nature appears to be changing as Chinese business practises and sourcing policy have matured over time. Qualitative research was used in two Chinese based case study companies with detailed access through semi structured face-to-face and telephone interviews. The findings suggest that personal relationships through guanxi can facilitate e-commerce availability of fashion product, particularly where there is limited lead time in the sourcing activity, although its form and application in each case study company and their respective supply network was not as widespread as had been previously reported. The form of guanxi was observed as personal relationships but some aspects of co-operative relationships were also found. Since the paper is based on a phenomenological ontology the findings are largely exploratory. Future research should focus on understanding physical distribution service quality and personal relationships in other sectors. Guanxi by definition is an unstructured array of socially-based relationships without a simplistic rationale or logic. By understanding how guanxi is applied in a supply chain management context will aid those practitioners involved in an e-commerce Chinese business practise.

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