دانلود مقاله ISI انگلیسی شماره 137919
ترجمه فارسی عنوان مقاله

مدل تصمیم گیری قیمت بسته بندی برای محصولات چندگانه

عنوان انگلیسی
Bundle-Pricing Decision Model for Multiple Products
کد مقاله سال انتشار تعداد صفحات مقاله انگلیسی
137919 2017 8 صفحه PDF
منبع

Publisher : Elsevier - Science Direct (الزویر - ساینس دایرکت)

Journal : Procedia Computer Science, Volume 112, 2017, Pages 2147-2154

ترجمه کلمات کلیدی
بسته بندی قیمت گذاری محصولات چندگانه، برنامه ریزی صحیح مختلط،
کلمات کلیدی انگلیسی
Bundle-Pricing; Multiple products; Mixed Integer Programming;
پیش نمایش مقاله
پیش نمایش مقاله  مدل تصمیم گیری قیمت بسته بندی برای محصولات چندگانه

چکیده انگلیسی

Bundling is an efficient method to achieve business objectives in many industries. However decisions of bundle selection and pricing are complicated when multiple products are involved. In this paper, we investigate a bundle-pricing decision model for multiple products. With the objective to maximize the retailer’s profit, an integrated bundle-pricing model for multiple commodities is formulated as a Non-Linear Mixed Integer Program based on the framework of Stackelberg game. By adding auxiliary decision variables, this model is converted into a Mixed Integer Linear Program and solved by Cplex. Numerical experiments and sensitive analysis are conducted to provide managerial insights for bundling multiple products. It indicates that low consumption level consumers prefer bundles composed of more commodities with lower prices. The products with higher cost level should be bundled with smaller bundle size and higher prices.