عوامل تعیین کننده قیمت بلیط گردشگری برای روستاها و شهرهای باستانی: مطالعات موردی از جیانگ سو، ژجیانگ، شانگهای و استان آنهویی

From the four related stakeholders' behavioral responses to different ticket charge modes, we can see that the enclosed charges will affect tourists entering the ancient villages and towns, thus impeding foreign merchants' participation and strengthening each local company's dependence on tickets. Open charges will be more convenient in allowing visitors to enter the ancient towns and villages, and will attract foreign merchants to join in and thus increase cooperation with residents. The various stakeholders therefore have an influence on ticket charge mode, and the final choice about the mode is the result of balancing their competing rights and interests. The implications of each is discussed.