دانلود مقاله ISI انگلیسی شماره 2525
عنوان فارسی مقاله

ضرورت نوآوری در خدمات و کیفیت خدمات برای رضایت مشتری : چشم انداز آموزش عالی

کد مقاله سال انتشار مقاله انگلیسی ترجمه فارسی تعداد کلمات
2525 2012 6 صفحه PDF سفارش دهید محاسبه نشده
خرید مقاله
پس از پرداخت، فوراً می توانید مقاله را دانلود فرمایید.
عنوان انگلیسی
Imperatives of service innovation and service quality for customer satisfaction: Perspective on higher education
منبع

Publisher : Elsevier - Science Direct (الزویر - ساینس دایرکت)

Journal : Procedia - Social and Behavioral Sciences, Volume 40, 2012, Pages 347–352

کلمات کلیدی
نوآوری در خدمات - کیفیت خدمات - رضایت مشتری - نوآوری مخل - دانشگاه های تکنولوژیکی
پیش نمایش مقاله
پیش نمایش مقاله ضرورت نوآوری در خدمات و کیفیت خدمات برای رضایت مشتری : چشم انداز آموزش عالی

چکیده انگلیسی

Innovation, which hitherto, was used as a term to exclusively explain development in new technologies in the manufacturing sector, has now found an increasing usage and application in the service sector.. The advent of globalisation, has led to demographic changes and changes in technology. Similarly, service innovation has become significant and pose challenges not only to profit-oriented businesses, but also to non-profit organisations like higher education institutions, thus, requiring a ‘disruptive’ approach to innovation in the sector, with a view of targeting new customer groups, as well as enhancing service quality excellence to ensure satisfaction. Often, innovation creates large pool of new customers, such as new students in the case of higher education institutions and fulfilling the new expectations of current customers. Therefore, this conceptual paper seek to look at issues connected to service innovation, its characteristics and implications within the context of higher education institutions, particularly technological universities, so that new value propositions can be developed and utilised for service quality enhancement, positioning and gaining competitive advantage in the higher education marketplace. Conclusions were made regarding the implication for service innovation in fostering customer satisfaction.

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