ماتریالیسم، رضایت از زندگی و خرید اعتیاد آور: بررسی روابط علت و معلولی

There is a widespread consensus in the literature as to the interrelations between materialism, life satisfaction and addictive buying. The field of study, however, requires models that throw light on the channels of influence existing among these variables. The main objective of the present study was therefore to examine the mediational role of life satisfaction on the relationship between materialism dimensions and addictive buying. The results obtained from a structural equation analysis using a sample of 469 women partially confirm the suitability of the mediating variable model proposed. Specifically, life satisfaction channels the influence of the facets of success and happiness in addictive buying while the acquisition importance dimension has a direct effect on addictive buying. Finally, results are discussed and potential avenues for further research are suggested.

Over the last few decades, materialism has become one of the personal values that has aroused the greatest interest among both scholars and researchers (Griffin, Babin, & Christensen, 2004). This construct is defined by Richins and Dawson (1992) as a set of centrally held beliefs about the importance of possessions in one’s life. It consists of three dimensions: (a) Centrality, materialists place possessions and their acquisition at the center of their lives, (b) success, materialists tend to judge their own and others’ success by the number and quality of possessions accumulated, and (c) happiness, materialists view possessions and their acquisition as essential to their satisfaction and well-being. According to Richins and Dawson’s proposal, persons high in materialism have a central goal of acquiring material goods. The acquisition and possession of material objects is very important to their self-definition, success, and well-being.