اثر نژاد، ناشناس ماندن بصری، و برجستگی رده اجتماعی بر نتایج دوستیابی آنلاین

This study investigates the two facets of the social identity model of deindividuation (SIDE) within the context of online dating and racial stereotyping; visual anonymity and salience of social categorization cues. Experiment 1 (N = 23) employed a 2 (stereotypic attributes) × 2 (gender) × 12 (repetition) within-subject design where participants rated individuals as more attractive when their profiles were white-stereotypic compared to black-stereotypic. Experiment 2 (N = 178) employed a 2 (gender) × 2 (race) × 2 (stereotype congruence) × 3 (repetition) mixed-factorial design to investigate effects of stereotype congruence on evaluations of attractiveness, attitudes, and dating behavioral intentions (DBI). Heterosexual white participants (N = 126) had more favorable evaluations (attractiveness, attitudes, and DBI) of white profile owners with stereotype-congruent profiles than others. Findings are discussed in relation to models of computer-mediated communication and racial bias.