دانلود مقاله ISI انگلیسی شماره 113860
ترجمه فارسی عنوان مقاله

نگرش به حضور در بازیهای المپیک 2016 و بازدید از برزیل پس از بازی

عنوان انگلیسی
Attitudes toward attending the 2016 Olympic Games and visiting Brazil after the games
کد مقاله سال انتشار تعداد صفحات مقاله انگلیسی
113860 2017 10 صفحه PDF
منبع

Publisher : Elsevier - Science Direct (الزویر - ساینس دایرکت)

Journal : Tourism Management Perspectives, Volume 22, April 2017, Pages 17-26

ترجمه کلمات کلیدی
نام تجاری، همکاری نام تجاری، ورزشی مگا رویدادها، گردشگری ورزشی، ریو 2016،
کلمات کلیدی انگلیسی
Branding; Co-branding; Sport mega-events; Sport tourism; Rio 2016;
پیش نمایش مقاله
پیش نمایش مقاله  نگرش به حضور در بازیهای المپیک 2016 و بازدید از برزیل پس از بازی

چکیده انگلیسی

Drawing on signaling theory and branding framework, the aim of this research was to describe the impacts of the interaction between, on the one hand, the brand images of the Olympic Games and Brazil (as a tourism destination), and on the other, attitudes toward attending the 2016 Rio Olympic Games and visiting the country after the event. A sample of American adults (n = 722), most (82.2%) with at least one international travel experience, was analyzed. Results showed that the interaction between the hospitality associated with the Olympic Games hospitality and that of Brazil positively affected attitudes toward visiting the country after the Games. None of the tested interactions affected attitudes toward attending the 2016 Olympic Games. In the second part of the study, five focus groups with sport management graduate students (n = 23) indicated that the association with the Olympic brand might bring fewer gains to Brazilian tourism than the expected.