مقایسه استراتژی های سنتز طراحان گرافیک تازه کار با استفاده از ابزارهای طراحی دیجیتال و سنتی

This paper presents the results of an empirical experiment designed to compare synthesis strategies adopted by novice designers when using paper-based and computer-based tools. A taxonomy of six synthesis strategies was devised from the dataset. The results suggest that not only was paper-based sketching more effective in producing more solutions than digital working but was also more effective in supporting one particular synthesis strategy. A discussion follows regarding the type of graphical language chosen by novice designers, concluding that the use of symbolic systems such as fonts during synthesis tasks may restrict the scope of design ideas.