ارتباطات غیرقابل اعتماد، روابط سازمان و روابط عمومی و اعتماد: یک تحلیل محتوا از پوشش اخبار خبری آنلاین

Guided by authenticity, organization-public relationship, and relationship management literature, this exploratory study uses content analysis to examine the impact of news coverage surrounding astroturfing as a means to understand whether astroturfing, or inauthentic communication, undermines the authenticity of and trust within online organization-public relationships. Findings suggested that positivity and networking strategies have significant associations with dimensions of trust. Strategic implications are discussed.