تصمیم گیری در مورد تصویب فناوری تجاری مصرف کننده؛ مقایسه مدل های مربوط به ویژگی های درک شده و سازه های نگرشی در مورد آبگرمکن های خورشیدی در لبنان

The study confirmed the significance of typical variables of the diffusion of innovation model, such as relative advantage, observability, independent judgment-making, and novelty-seeking; even when testing integrative analytical models. Furthermore, the results indicate that, by integrating hypotheses from environmental psychology models to the diffusion of innovation model, a reasonable fit was achieved which is higher than the value of each model tested separately. The results can be of use to policy makers. The article ends with suggestions for future research.