دانلود مقاله ISI انگلیسی شماره 158558
ترجمه فارسی عنوان مقاله

ارزیابی کیفیت محصولات آلی نسبت به محصولات متعارف، بر اساس طبقه بندی و سبک شناختی

عنوان انگلیسی
Assessments of the quality of organic versus conventional products, by category and cognitive style
کد مقاله سال انتشار تعداد صفحات مقاله انگلیسی
158558 2017 21 صفحه PDF
منبع

Publisher : Elsevier - Science Direct (الزویر - ساینس دایرکت)

Journal : Food Quality and Preference, Volume 62, December 2017, Pages 31-37

ترجمه کلمات کلیدی
غذای ارگانیک، کیفیت درک، رده محصولات، سبک شناختی،
کلمات کلیدی انگلیسی
Organic food; Perceived quality; Product category; Cognitive style;
پیش نمایش مقاله
پیش نمایش مقاله  ارزیابی کیفیت محصولات آلی نسبت به محصولات متعارف، بر اساس طبقه بندی و سبک شناختی

چکیده انگلیسی

Product quality is a key determinant of a firm’s competitiveness, though previous literature lacks a clear definition of product quality for organic markets. This study proposes a new model that highlights consumers’ perceptions of specific organic product attributes: environmental protection, health, and hedonic aspects. Quality assessments based on these three perceptions depend on other factors too, such as the product category and the cognitive style consumers use to process information. A study with 209 respondents offers empirical evidence that environmental protection, health and hedonic perception positively affect quality perception and that the effect of perceptions of environmental protection on perceived quality is greater for organic products in a virtue category (e.g., yogurt) than a vice category (e.g., chocolate). Hedonic perceptions also have a greater impact on perceived quality when consumers are intuitive versus analytical. These findings suggest some important theoretical and managerial implications.