خلاقیت و نوآوری در کسب و کار 2010 آموزش استفاده از تفکر طراحی به کسب و کار

While the design process is still critically important in product development, it is becoming more important in how marketers design strategy and this positions a company for success. This presentation will look at how to integrate design thinking in to the business model, debating the pros and cons of design thinking integration, and the importance of teaching innovative thinking in academia. The presentation will also cover observations from a case study of teaching design thinking to business students.