یادگیری اجتماعی در نوآوری برای انعطاف پذیری منطقه از طریق ارتباط دانشگاه - شرکت

Currently, given the importance of innovation for resilience of a territory and the need to unite in this process the planner's expert knowledge with the experienced knowledge of the affected population, universities have to make companies aware of its influence through the production processes and create the necessaries links putting at the service its capabilities to improve production, thus to create an innovative culture involving social process that boosts resilience and the development of the territory. This paper digs out the experience lessons learnt from the link between Camposeven Company and the Technical University of Madrid, that have lead to good practices and innovation by applying Working With People as model to handle the social learning between producers and farmers.