آیا ادراکات زمان بر انگیزه ها و قصد سفرهای خارجی تاثیر می گذارد؟ تحقیق در میان سالمندان چینی

How people conceptualise time can play a critical role in their travel intention. However, relatively little research attention has been directed to the links between time perspective, outbound-travel motivation and outbound-travel intention. In this study, survey data from a sample of Chinese seniors were analysed to test hypotheses regarding these links. The results showed that present-time perspective and future-time perspective were directly related to travel motivation, and that the associations between present and future perspectives and travel intention were fully mediated by travel motivation. These findings not only highlight the relevance of time-perspective styles to travel research, but also have specific implications for tourism-destination marketers with senior audiences.