دانلود مقاله ISI انگلیسی شماره 4546
ترجمه فارسی عنوان مقاله

هنگامی که تیم میزبان برجسته نیست : مقایسه دو شرح شبکه تلویزیونی در جریان پخش برنامه های جام جهانی 2006 فوتبال

عنوان انگلیسی
When the home team is not featured: Comparison of two television network commentaries during broadcasts of the 2006 FIFA World Football Cup
کد مقاله سال انتشار تعداد صفحات مقاله انگلیسی
4546 2012 10 صفحه PDF
منبع

Publisher : Elsevier - Science Direct (الزویر - ساینس دایرکت)

Journal : Sport Management Review, Volume 15, Issue 1, February 2012, Pages 23–32

ترجمه کلمات کلیدی
/ فوتبال مقدماتی جام جهانی - ناسیونالیسم - اثرات رسانه ها - قابسازی
کلمات کلیدی انگلیسی
پیش نمایش مقاله
پیش نمایش مقاله  هنگامی که تیم میزبان برجسته نیست : مقایسه دو شرح شبکه تلویزیونی در جریان پخش برنامه های جام جهانی 2006 فوتبال

Broadcast commentary of sport contests is often seen as biased or “one-eyed” for the “home team”. This study sought to determine if this labelling was correct. Two different broadcasts of the national Dutch team's games during the 2006 Federation Internationale de Football Association's (FIFA) World Cup in Germany were compared. Both the Dutch Nederlandse Omroep Stichting (NOS) and Australian Special Broadcast Services (SBS) networks each televised this team's matches, together providing eight matches for analysis. First, the framing strategies used by each broadcaster were identified through a fourteen category thematic scale derived from the data. Secondly, a Chi-square analysis of the results revealed significant associations for the types of themes employed by the home network (NOS) and those of a neutral broadcaster (SBS). Results also revealed associations for the use of nationalistic themes in the commentary. These results have salience for sport management and sport media studies as audience size and therefore revenue generation is of import.