ارزیابی ظرفیت مبتنی بر AHP از توسعه سرمایه گذاری

the capacity of enterprise development is the base of enterprise existence and the springhead of profit. The paper will incorporate a variety of single index that reflects the capacity of enterprise development into an organic system based on AHP, and thus show a full range of comprehensive description of the capacity of enterprise development. Finally, proved the validity of the model through a case.

Enterprise development capacity, also known as business growth, i.e. the accumulating development potential through the production and operation activities. Evaluating the capacity of enterprise development has a very strong practical significance to improve business management and market competitiveness. However, when analysis the capacity of enterprise development, people faced with an interrelated and mutually conditioned complex system composed by many factors, and coupled with each single factor index reflects only one aspect of the development capacity of enterprises, thus it is difficult to make a comprehensive, objective conclusion in general. AHP is characterized by the hierarchical, quantitative factors to the complex decision problem, and quantitative decision-making basis by mathematical methods. And combined with evaluation index system of enterprise development, a simple and practical way to address the above problem was provided.

Through the introduction of AHP, and the combination with the case, we get the conclusion that AHP is a scientific method to analysis the comprehensive capacity of enterprise development. However, taking into the simplification of the model, the determination of the index system is imperfect to analysis the influential factors about enterprise development, and need to further improved in practice.