ارزیابی برتری: مدل ارزیابی عملکرد روابط عمومی در فرهنگ سازمانی و زمینه سازمانی

Researchers investigated eight dimensions of excellence in this model. Initial findings indicate that the Excellence in Organizational Context model proposed here is a valid and appropriate method for measuring public relations performance when applied as a mixed-method approach for measuring practice and establishing context within an organizational culture. This indicates the need for both organizational, stakeholder, and sector/national level data in confirming relevant benchmarks.