اکتشاف انگیزه های تماشای بیگانه و نقش تفاوت های فردی

An online survey of 785 binge-watchers was conducted to identify motivations for binge-watching TV drama series and to explore the moderating effects of sensation seeking and need for cognition on binge-watching behavior. The results of a principal component analysis on data collected from these binge-watchers demonstrate that individuals perceive binge-watching as a means to satisfy their desires for enjoyment, efficiency, control, and fandom. In addition, individuals are especially drawn to binge-watching when the activity is recommended by others. Subsequent regression and moderation analyses reveal that sensation seeking and need for cognition not only have positive effects on binge-watching behavior but also boost the effects of certain binge-watching motivations. In sum, this study provides an empirical overview of why individuals are motivated to binge-watch TV dramas and how those with certain psychological traits are more likely to engage in this media-consumption behavior.