تجزیه و تحلیل حساسیت مدل فروشنده روزنامه با تقاضای عمومی تبلیغات حساس

Advertising is a very important measure to induce consumer demand and make more profit for a firm. The newsvendor problem with advertising decision provides an important means to examine how operational problems interacts with marketing issues to influence decision-making at the firm level. In this paper, we explore the changes of optimal decisions about the system parameters for newsvendor model under general additive-multiplicative advertising-dependent demand distribution through comparative statics method.