تعصب نژادی ضمنی و رفتار موافق اجتماعی

This paper reports results of an experiment on the relationship between whites’ implicit racial bias and prosocial behavior toward blacks. We hypothesized that implicit anti-black bias would lead to less prosocial behavior (generosity with limited monetary resources). Consistent with our hypothesis, the results revealed that implicit anti-black bias, measured by the Implicit Association Test, had a negative effect on generosity toward blacks. This finding extends prior work by showing that implicit racial bias affects non-hypothetical decisions about how to allocate limited monetary resources. We conclude with a discussion of implications and suggestions for future work.