دانلود مقاله ISI انگلیسی شماره 59091
ترجمه فارسی عنوان مقاله

گرفتار در وب؟ رفتار اعتیاد آور در فضای مجازی و نقش جهت گیری هدف

عنوان انگلیسی
Caught in the Web? Addictive behavior in cyberspace and the role of goal-orientation
کد مقاله سال انتشار تعداد صفحات مقاله انگلیسی
59091 2014 17 صفحه PDF
منبع

Publisher : Elsevier - Science Direct (الزویر - ساینس دایرکت)

Journal : Technological Forecasting and Social Change, Volume 86, July 2014, Pages 93–109

ترجمه کلمات کلیدی
دنیای مجازی؛ اعتیاد؛ جذب شناختی؛ رفتار مصرف کننده؛ هدف جهت گیری
کلمات کلیدی انگلیسی
Virtual worlds; Addiction; Cognitive absorption; Consumer behavior; Goal-orientation
پیش نمایش مقاله
پیش نمایش مقاله  گرفتار در وب؟ رفتار اعتیاد آور در فضای مجازی و نقش جهت گیری هدف

چکیده انگلیسی

New online 3-D virtual worlds are complex and differ significantly from each other. In this study we examine whether the type of virtual world is likely to make a difference on how addictive behavior develops and its subsequent outcomes. We examine the effect of goal-orientation on the degree to which cognitive absorption within the virtual world results in addiction and in the impact of addiction on continuance and purchasing intentions. Using surveys conducted in World of Warcraft (goal-oriented) and Second Life (experience-oriented) virtual worlds and analysis via ANOVA, we find that while cognitive absorption contributes to the development of addiction, which subsequently leads to increased continuance and spending intentions in goal-oriented virtual worlds, none of these relationships hold in the case of the experience-oriented world. Goal-oriented virtual worlds provide a problematic conduit for addictive behavior and marketing manipulation and the authors believe that they would benefit from further attention by policy-makers. Experience-oriented virtual worlds do not appear to provide the same dangers and would appear to be more healthy avenues for marketing-consumer engagement.