This paper presents a Social Account of Glasgow students’ experience of working part-time while in
full-time education. The Social Account was produced from an analysis of 1735 questionnaires from
students in their third year at the three central Glasgow Universities. Aside from presenting a social
account, the paper re-evaluates the existing mode of production of Social Accounts. The purpose of
this is to add to the various streams of Social and Environmental Accounting and perhaps to point
it in a slightly different direction. It argues that Social Accounts should be produced independently
of the management of organizations and in order to disrupt current ideological understandings they
should be theoretically driven. This paper while applauding the thoughtful and thought provoking
work of many Social and Environmental researchers goes over some old arguments and presents an
alternative as a means of developing the Social Accounting arena. It proposes that the production of
something akin to early social audits aligned to contemporary social struggles and action groups (e.g.
trade unions) would promote the potential to create a more equitable society.
Social and Environmental Accounting (SEA) has commanded considerable attention in
the academic accounting literature (see e.g. Adams, 2002; Bebbington, 1997; Bebbington
et al., 1999; Buhr, 2002; Everett and Neu, 2000; Gray et al., 1988, 1995, 1997; Lehman,
1995, 1996, 1999; Lewis and Unerman, 1999; Mathews, 1997; Milne, 2002). This paper is
intended to add to this literature both theoretically and empirically and through the unity
of the two (praxis). The empirical contribution is through a Social Account of the financial
hardship of undergraduate students in Glasgow, Scotland, which the authors developed.
In order to produce a comprehensive Social Account questionnaires were sent to all third
year undergraduate students at the three central Glasgow Universities (Glasgow, Glasgow
Caledonian and Strathclyde).1 The findings of the Social Account are reported in the paper
alongside the political and economic context in which it was launched. The Social Account
originated during the period in which Scotland opened its own parliament and the
New Labour government introduced tuition fees. These two factors heightened the debate
surrounding the funding of higher education especially in Scotland.
The theoretical framework used both in the production of the Social Account and the
paper’s discussion of some of the issues surrounding Social Accounting is Marxist. One
element of Marxism which might be seen as informing the Social Account is simply that
of exposure, of laying bare the real conditions of the exploited and oppressed, of polemicising
against capitalism. This might be seen as standing in the tradition of Marx himself
as a journalist (Neue Rheinische Zeitung). The second element which informs the Social
Account is the Marxist dialectical understanding that society is animated by the incommensurable
interests between capital and labour. This means that capital needs to pay the lowest
achievable wages and try to maintain the maximum output from its workforce while labour
wishes to try to earn the maximum wages possible. Educational attainment is a traditional
means through which labour has attempted to obtain the maximum income possible. Thus
there is a high demand for higher educational qualifications. If students do not have a way
to support themselves through the education process, they will of necessity seek part-time
employment. In this setting bright, well-motivated, mostly un-unionised, hard-up students
become targeted as cheap employees. The Social Account demonstrates that the low pay,
long hours and poor conditions of student workers impacts negatively on their educational
experience.
The Marxist theoretical framework is also used to consider some extant literature in Social
and Environmental Accounting. This literature has a kind of progressive edge to it in the
sense that it sees the production of SEAs as having the potential to create a fairer more just
society. While this is a worthy motive, the idea that individual company information (albeit
in the form of a company SEA) can be used to make socially efficient decisions is questioned.
SEAs produce very poor information from a total societal perspective. Moreover,
there appears to be a tension in the neo-pluralistic ontology of much SEA research which
neglects to acknowledge the power relations in society and consequently fails to challenge
them. Although taking a rather different theoretical perspective, in some senses our work
parallels that of Gallhofer and Haslam (2002) which believes that accounting should be
evaluated in terms of its contribution to a notion of social well-being. Gallhofer and Haslam (2002) encourage those with a close interest in accounting to make the search for a more
emancipatory and enabling accounting a core area of their interest.
The paper is structured as follows. The next section sets the scene by giving a very brief
account of early Social Audits which were used in the Marxist sense of exposing some of
the worse excesses of capitalism. Social and Environmental Accounts produced from the
same tradition are also considered in this section. The following section briefly considers
SEAs from a broader societal perspective. Because of the inter-connectedness of our social
world, decisions made by individual companies have unregulated social effects that cannot
be encompassed by an individual company SEAs. The idea of “inter-connectedness”
is developed in the following section on dialectics and the Marxist Characterisation of
Capitalism. This section sets out the Marxist dialectical position that society is shaped by
contradictory material forces. Lastly we present our Social Account and the part it played
in the debate surrounding higher education funding in Scotland. The conclusion considers
some of the factors which may enable Social and Environmental Accounts to participate
fully in social struggles.
In this paper we have set out a case for understanding society as a totality that is animated
by capitalism. But the understanding that society is a totality and that it is animated by a
central contradiction is not enough to present an adequate account of capitalism. We are
dealing with real social processes and so the dialectic has to be able to show how the central
contradictions of capitalist society are expressed, often in very different forms, in all the
economic, cultural, political, ideological, environmental and legal aspects of society (Rees,
1998). In our social account, the form of the contradictionwas expressed through education.
For example, it could be argued that education has always been seen as a means of promoting
social equality. For many working class children education has been undertaken as a means
of social advancement. It is certainly the case that on average degree holders earn more than
those without a degree. Thus unsurprisingly many children of all classes wish to enter into
higher education. Marx’s theory can add important insights here. It reminds us that under
capitalism we are all “free workers” whose means of support will be the sale of our Labour;
hence the desire to try to get the best “price” possible by going to university. For individual
capitalist organizations market competition means constant pressures to raise levels of
labour exploitation as a condition for the survival of the capitalist enterprise. Recently
this has taken the form of employers taking on low cost flexible labour. Many students
were in practice faced with an income gap since (even if they wanted to) they could not
borrow enough money to live on. This made students easy targets for exploitation.With the
dominant market ideology so firmly in place it is difficult to question this. Market ideology
tells us that the inevitable outcome of nature’s laws is that we have to work; the corollary to
this is that state benefits are unnatural and against the best interests of society. But the effect
of all this is that young people who are ostensibly “doing the right thing” are being left open to pretty ruthless exploitation. The dialectic here is that capitalism needs well-trained
workers. Dialectical materialism informs us that it is impossible to predict the outcome
of any situation since it will be determined as much by political responses as economic
dynamics. In the case of higher education in Britain, this is undoubtedly the case.
What lessons have we learned from our experience of producing a Social Account? What
is the political potential of Social Accounting? Clearly this depends upon the actual Social
Account. In general, however, wewould argue that even the most carefully researched social
account would have little impact unless it were
1 produced outside of the mechanisms of the market
2 theoretically informed
3 linked to contemporary social struggles and groups
As academics we have the research and communication skills to produce rich Social
Accounts. Their emancipatory potential will depend upon the social alliances which they
can engage with and their understanding of the social world. We hope that this paper
encourages academic debate in this important arena and a new form of thinking about
Social Accounts.