استراتژی های عملیاتی بانک ها - استفاده از فن آوری های جدید برای مزیت رقابتی

This paper discusses how new technologies are being employed by various banks to streamline their operations and creating sustainable competitive advantage. We use a conceptual operations strategy framework consisting of four elements: mission, distinctive competence, objective and policies to discuss the managerial implications of new technologies employed by various banks. It is concluded that operations must be recognized as a strategic function in banking institutions and investment in new technologies should be strategically directed to strengthen various operations decisions such as quality, process, capacity and facility.