اثر جهت گیری بازار بر تعهد رابطه و اثربخشی رابطه ی شرکت های لجستیک بندر

The aim of this research is to suggest methods for managing the relationships between firms through verifying the relationship between the market orientation, relationship commitment, and relationship effectiveness of port logistics firms. The population is port logistics firms, the sample frame is the membership list of the Busan Port Authority, and the sample is 182 which were extracted by random sampling. The methodology is as follows: Cronbach's alpha, an exploratory factor analysis, a confirmatory factor analysis, a correlation analysis, and a structural equation model analysis. The implications of the results are as follows. First, intelligence dissemination and responsiveness have a positive influence on relationship commitment. Second, coordination, capability, and exchange have a positive influence on relationship commitment. Third, relationship commitment has a positive influence on sales effectiveness and development effectiveness. These results can be inferred as follows. They can achieve internal organizational performance and systematic performance which are in accordance with the acquisition of internal and external relationships on which market orientation has an influence.