خطرات جدی و قابل اجرا، به علاوه افشا: تحقیق روش جایگزین برای ارائه اطلاعات ریسک در تبلیغات دارویی تجویزی

The revised risk statement improved overall processing of the television ad, as evidenced by improved risk recall and recognition and improved benefit recognition. Further, the presence of the disclosure did not adversely affect consumers' processing of drug risk and benefit information. Therefore, limiting the risks presented in DTC television ads and including a disclosure alerting consumers that not all risks are presented may be an effective strategy for communicating product risks.