صفات شخصیتی و خودارائه گری در فیس بوک

Abstract The current study explores the relationship between personality traits and self-presentation at Facebook. An online survey of Facebook users was conducted. The results suggest that extraversion was positively related to self-presentation both on Wall and at News Feed. Extraverts uploaded photos and updated status more frequently, and had more friends displayed on Wall than introverts. Besides, extraverts clicked Like, wrote Comment and clicked Share at News Feed more frequently than introverts. Moreover, narcissists with high rivalry frequently updated their Status on Wall. In addition, neuroticism and conscientiousness were negatively related to writing Comment at News Feed. Lastly, openness to experience was negatively related to clicking Share at News Feed. The results and implications are discussed in conjunction with previous research. Suggestions for future research are provided.

. Introduction Facebook (FB) is an online venue where the users not only socialize with one another (Ellison et al., 2007 and boyd and Ellison, 2008), but also construct and manage their identities via self-presentation (Zhao, Grasmuck, & Martin, 2008; Nadkarni & Hofmann, 2012). FB allows the users to manage their self-presentation by uploading pictures, updating status, and displaying friends (Kleck et al., 2007, Zhao et al., 2008, Amichai-Hamburger and Vinitzky, 2010, Mehdizadeh, 2010, Gosling et al., 2011 and Ong et al., 2011). A considerable amount of research has examined the association between self-presentation at FB and personality traits (e.g., Amichai-Hamburger and Vinitzky, 2010, Gosling et al., 2011, Moore and McElroy, 2012 and Ross et al., 2009). However, most FB research to date has focused on self-presentational information displayed on Wall (Zhao et al., 2008, Amichai-Hamburger and Vinitzky, 2010, Mehdizadeh, 2010, Gosling et al., 2011, Ong et al., 2011 and Moore and McElroy, 2012). The current study goes beyond this and suggests that FB users can also present who they are by using Like, Comment and Share buttons provided at News Feed. Therefore, the purpose of this study is to investigate the relationship between personality traits and self-presentation at FB, both via the information displayed on Wall and the behaviors at News Feed.

5. Results Mean and standard deviations along with a correlation matrix were shown in Table 1. First, we ran hierarchical multiple regression analyses with self-presentational information on Wall (the frequency of uploading Photos, the frequency of updating Status, and the number of Friends, as dependent variables, with two sets of independent variables entered in each of two Blocks. Block 1 controlled for gender, FB experience ( Moore & McElroy, 2012). Following this, the six personality traits were entered as in Block 2. Their betas and significant levels are reported as Models 2 in Table 2. Table 2. Self-presentational Information on Wall. Photo uploads Status updates Number of friends Model1 Model2 Model1 Model2 Model1 Model2 Control Gender .003 .007 .073 .054 .033 .035 FB experience .542∗∗∗ .506∗∗∗ .535∗∗∗ .482∗∗∗ .514∗∗∗ .465∗∗∗ Personality Extraversion .152∗ .219∗∗ .260∗∗∗ Neuroticism −.037 −.048 .040 Agreeableness −.009 −.064 −.021 Openness −.065 −.049 −.011 Conscientiousness −.079 −.018 −.017 Nar)Admiration .078 .004 .022 Nar)Rivalry .031 .148∗ −.096 R2 .294 .340 .285 .352 .262 .334 Adjusted R2 .288 .313 .279 .326 .256 .307 F 47.266 12.594 45.520 13.350 40.541 12.328 ΔF 2.192 3.257 3.410 ΔR2 .046 .067 .072 * Statistically significant at p < .05. ** Statistically significant at p < .01. *** Statistically significant at p < .001. Table options Overall, the six personality traits helped better explain the variance in self-presentational information on Wall. With the addition of these variables, Models 2 explained 31% of the variance in the frequency of uploading Photos, 32% of the frequency of updating Status, and 31% of the variance in the number of Fiends respectively, all significant increases from Model 1. Therefore, the six personality traits together did help predict self-presentational information on Wall. Extraversion, in particular, was a significant predictor of the frequency of uploading Photos, the frequency of updating Status, and the number of Friends. As expected, extraverts tended to upload photos and update their status more frequently, and have more friends than introverts. In addition, narcissistic rivalry was positively related to the frequency of updating Status. The more narcissistic the FB user, the more frequently she or he updated status. In addition, we ran hierarchical multiple regression analyses with self-presentational behaviors at News Feed (the frequency of clicking Like, the frequency of writing Comment, and the frequency of clicking Share) as dependent variables, with two sets of independent variables entered in each of two Blocks. Block 1 controlled for gender, FB experience ( Moore & McElroy, 2012). Following this, the six personality traits were entered as independent variables in Block 2. Their betas and significant levels are reported as Models 2 in Table 3. Table 3. Self-presentational Behaviors at News Feed. Like Comment Share Model1 Model2 Model1 Model2 Model1 Model2 Control Gender −.096 −.102 −.039 .595∗∗∗ .000 −.007 FB experience .530∗∗∗ .517∗∗∗ −.040 .561∗∗∗ .339∗∗∗ .313∗∗∗ Personality Extraversion .213∗∗ .218∗∗∗ .167∗ Neuroticism −.038 −.143∗ −.023 Agreeableness −.080 .002 −.068 Openness −.058 −.011 −.143∗ Conscientiousness −.018 −.124∗ −.030 Nar) Admiration −.036 .076 .054 Nar) Rivalry −.037 .021 .020 R2 .297 .342 .359 .463 .115 .164 Adjusted R2 .291 .315 .354 .441 .107 .130 F 47.583 12.585 63.100 20.892 14.684 4.779 ΔF 2.114 6.018 1.840 ΔR2 .045 .104 .049 * Statistically significant at p < .05. ** Statistically significant at p < .01. *** Statistically significant at p < .001. Table options Some of the personality traits appeared to predict self-presentational behavior at FB News Feed. With the addition of these personality traits, Models 2 explained 34% of the frequency of clicking Like, 46% of the frequency of writing Comments, and the frequency of clicking Share respectively, all significant increases from Model 1. Thus, it can be said with some confidence that the six personality traits together significantly contribute to self-presentational behavior at News Feed. More specifically, extraversion was a significant predictor of clicking Like, writing Comments and clicking Share. In contrast, neuroticism and conscientiousness were negative predictors of writing Comments. In addition, openness to new experience was a negative predictor of clicking Share.