افزایش تجربه مشتری با استفاده از ابزارهای هوش کسب و کار با تأکید خاص بر صنعت DTH هند

DTH Service Providers consider superior service experience as the key differentiator that will help them acquire new customers and manage churn as well. Currently there is no standard available in the India market for DTH service providers to quantify and improve its customer experience. Hence the objective of this paper is to formulate various constructs that helps to understand the impact of different service attributes on customer experience for Direct to home customers using business intelligence tools.