هوش تجاری و یادگیری سازمانی: بررسی تجربی از فرایندهای ایجاد ارزش

With the aim of bridging the gap between well-established research on information technology (IT) value creation and the emergent study of business intelligence (BI), this study develops and tests a model of BI value creation that is firmly anchored in both streams of research. The analysis draws on the resource-based view and on conceptualizations of organizational learning to hypothesize about the paths by which BI assets and BI capabilities create business value. The research model is first assessed in an exploratory analysis of data collected through interviews in three firms and then tested in a confirmatory analysis of data collected through a survey.