تجزیه و تحلیل کلی مورفولوژیکی برای حمایت از تصمیمات مدیریت استراتژیک در شرکت های حمل و نقل عمومی

This paper presents a General Morphological Analysis (GMA) meta-model aiming to help decision-makers wishing to integrate sustainability concerns into the company strategy. This is made by joining Operational Research (OR) analysts, decision-makers and stakeholders as participants in the problem structuring and formulation process. This is particularly relevant in societal issues, where public transport companies are particularly important. Indeed, public transport companies play a quite visible role in the dimensions of corporate social responsibility, namely because of four reasons: (i) they provide daily services crucial to mass customers’ mobility; (ii) their investments are usually of high value and rather sensitive to technological development; (iii) they play a crucial role in the energy sector and (iv) are strongly dependent upon macro-policies.