ارزیابی مدیران عملکرد صادرات: چه بازتابی دارند؟

Our empirical evidence is based on Norwegian small and medium-sized enterprises operating mainly in business-to business markets. Our analyses show that managers’ subjective assessment of export performance at the firm level is significantly associated with the percentage of the total firm sales that are exported. This is true for assessments of economic as well as non-economic performance. Subjective assessments, however, were not associated with actual export sales levels or with export growth.