اعتماد و تخصص مشخص بیش از حد نشان داده شده است: یک فرضیه رقابتی

To expound upon a hidden and intrinsic mechanism in the formation of trust, this study links competitive altruism to a component of the trust phenomenon by introducing the concept of exhibited trust. It is speculated that initiating trust is a more value-oriented action, with the purpose of improving the reputation of a firm as an ideal partner through the exhibition of trust. The concern regarding the potential for opportunism is less in this situation. The motivation to form trust is linked to the moral aspect of cooperative actions. Exhibited trust, as a conspicuous display of altruism, can function to build and maintain reputation in a business relationship. A competitive altruism hypothesis is constructed in two ways to investigate the role of excessive knowledge specificity in exhibiting the trusting ability of a firm and is subsequently tested using two survey datasets.