اجرای کارت امتیازی متوازن، رویکرد یکپارچه و کیفیت سنجشِ آن

The BSC approach is used and recommended extensively as well as the continuous development. Since, it had been introduced, many researchers have been widely investigated and revealed the advantages and disadvantages of the approach that related to communication, integration and indicators measurement. Consequently, this paper determines to solve those barriers and find out the effective of practical solutions that require; (1) the needs of translating and cascading strategy throughout an organization channels effectively; (2) the critical role of efficiently integrating approaches in operational procedure; (3) The design and use of indicators and its measurement.