استراتژی متمرکز مدارس: پیاده سازی کارت امتیازی متوازن در ارائه خدمات آموزشی

The main mission of the educational institutions is to provide benefit and create the social values for the society. In order to ensure educational institutions to deliver their main mission, they should measure whether they have achieved their strategic objectives or not. While most of the main objectives of the businesses are financial such as maximizing the profits, however educational institutions’ prior performance objectives are not financial ones. Therefore, the performance management of the high schools as an educational institution should be based on nonfinancial performance perspectives. By bringing a comprehensive system to performance measurement, the balanced scorecard (BSC) may help educational institutions to motivate and evaluate the organizational performance. The BSC may be a suitable model to be used in public and non-profit organizations by defining the links between leading inputs, processes, and outcomes and focusing on the importance of managing these components to achieve the organization's strategic priorities. While the implementation of the balanced scorecard (BSC) in the different sectors is frequently seen in the literature, very few researches has been conducted concerning the application of the BSC in the education sector. In this study we will develop a BSC model for the high school in Turkey. First we will review the administrative structures, functions and the operations and the current performance measurement systems of the high schools. Later in the study we develop the perspectives of the school balanced scorecard and we define strategic objectives, performance measures relating to these objectives, performance targets for each measure and initiatives. In the study, we suggest that if high schools use the balanced scorecard as a strategic performance management system it may help them to be strategy focused and may better serve their missions.