مدل کسب و کار نوآوری و نوآوری مفهوم کسب و کار به عنوان زمینه نوآوری افزایشی و نوآوری اساسی

Innovation is a means for obtaining competitive advantages in the tourism and hospitality sectors. However, the innovations, knowledge, and technologies acquired may be easily accessible for competitors. This study, which is based on interviews with 115 senior managers, seeks to show how tourism and hotel firms innovate, and how the achievement of successful innovations is possible. A model for business innovation is proposed, which takes full advantage of internal and external sources of innovation for the generation of sustainable competitive advantages. The findings show the effects of business model innovation and business concept innovation. The adoption of new models and concepts that support innovation are shown to be important. Specifically, the keys to successful incremental and radical innovations lie in adopting a new contextual and conceptual framework through which innovations can occur and customer needs can be met, thereby giving rise to new competitive advantages.