نقش ایجاد ارزش های اجتماعی در فرمولاسیون مدل کسب و کار در قسمت پایین هرم - مفاهیم برای شرکتهای چندملیتی جهان؟

This paper presents an exploratory study of how social value creation and business models may be interrelated in the context of the bottom of the pyramid (BOP) business formation. We develop our analysis around five case studies of actual businesses set up in rural India by people in the BOP. We attempt to draw implications from the performance of the business models in the BOP for what MNE strategies of engagement with the BOP may learn from the processes we analysed.