نحوه مدیریت گردشگری قایق بادبانی در ترکیه : تجزیه و تحلیل SWOT و استراتژی های مرتبط

The main object of this study is to present current situation and to analyze managerial conditions of yacht-tourism in Turkey by conducting a meta-analysis and qualitative view. Yacht tourism one of the most developing niche tourism sectors around the world. As one of most important tourism forms by creating higher revenues, providing sustainable development opportunities and ensuring product differentiation, yacht-tourism may be evaluated more strategic options for Turkish tourism. Turkey has greater potentials that can be used in yacht tourism as long coastline, natural beauties, and quality accommodations facilities. In order to assess all industrial conditions, yacht tourism has been taken in hand in a SWOT view. Depending upon SWOT outputs, some relevant strategies were discussed. Estimations were interpreted in the lights of a case study treated of applications and conditions in two marinas located in Istanbul.

Tourism is one of the largest industries in the world getting currencies to global economy and creating new job opportunities as well as providing socio-cultural interactions. Depending upon to World Travel and Tourism Councils’ (WTTC) data, in 2009, tourism industry employed 210 million people worldwide and it meant 7,6% of global employment. The industry generated about US$ 5.5 billion of economic activity, which accounted for 9.4% of global GDP. Turkey is one of the most famous destinations with attracting more than 20 million tourists. The number of tourist arrived to Turkey was 5,3 million in 1990, it increased to 11,6 million in 2000 and 27,0 million in 2009 [1]. It generated more than 22 billion US dollars. Depending on these data, Turkey is one of the 10 most important tourist destinations around the world. Turkey has more comparable advantages by comparing its competitors. It has different alternatives to attract more tourists and also to get more revenues from world’s tourism pie.

There are many obstacles in front of an evaluation of the competitiveness of a sector as an alternative economic field. However, to understand the conditions of competition in the sector is required in terms of policy development and to maximize utilization and gain maximum value from that area. In particular, it is very important to evaluate the conditions and develop the consideration of sector to the local economy if the country has large resources which can be used as input in this sector. Turkey has a huge amount of resources for yacht tourism. Accordingly, the country has the conditions to have the competitive advantage. At best, Turkey has the resources of natural and social environmental elements. These are the most important tourism attractiveness for yacht tourism in particular. Furthermore, there is a large capacity in the production of yacht. In addition, adequacy of trained work-force and emerge of human capital formation support that the country has adequate resources in the aspects of entrepreneurial and labor needed for the development of yacht tourism. Accordingly, the country should follow an aggressive growth strategy. While all the tourist markets sending tourists to Turkey could be considered as target markets, a new product design must be activated as for general, but insisted a certain level of quality required in a product design. In addition there is strong need for the image development and public relations.