تاثیر یک آغازگر عاطفی-ارتباطی در مورد نوع دوستی: کاربرد در چارچوب مبارزات انتخاباتی

In a field setting, students on different campus locations were asked by confederates for a donation during a health fundraising solicitation (French Telethon). Solicitor worn a white tee shirt with different inscriptions: no inscription, “Loving = Helping”, “Donating = Helping” or the single logo of the organization. Results found that the number of donators increased when the tee shirt “Loving = Helping” was wore by the solicitor-confederate. Activation spreading theory and its relation with the context is used to explain these results. Practical interest for health fundraising organizations is proposed.