تفاوت های جنسیتی در اهداف کارآفرینانه: تجزیه و تحلیل TPB چند گروه در سطح عامل و شاخص

Previous research suggests that diverse factors predict gender differences in entrepreneurial intent. Our paper integrates and expands on previous findings using the Theory of Planned Behavior (TPB), including the deeper-level measurement model, allowing for a better understanding of the origin of differences. The results of a survey with business students indicate that the effect of gender on entrepreneurial intentions is mediated via personal attitudes and perceived behavioral control but not social norms. More precisely, vis-à-vis their male counterparts, women are more driven toward entrepreneurship by motives to ‘get organized’ (balance) that are less dominant in predicting personal attitude. Moreover, female students are somewhat less driven toward entrepreneurship by beliefs of internal control that are more dominant in predicting perceived control. Finally, while female students are also more motivated to comply with normative role models, this did not influence their entrepreneurial intentions over and above perceived behavioral control and personal attitude. We discuss both practical and theoretical implications of our findings.