سوابق و نتایج زنجیره تامین گردشگری پزشکی

A model for the medical tourism supply chain with the antecedents and outcomes was developed and empirically investigated in this paper. The theoretical model was tested using Structural Equation Modelling with Partial Least Squares. A self-administered questionnaire was designed and collected from 133 organizations representing various industries that are part of the medical tourism industry in Malaysia. The results show that mutual dependency has the strongest effect of the antecedent variables; and that medical tourism supply chain coordination and medical tourism supply chain information sharing have a direct effect on organizational performance. This paper provides practitioners with guidelines to improve their organizational performance, and ends with recommendations for future study.