مدیریت پروژه استراتژیک و رفتار استراتژیک

Strategic projects are crucial to the implementation of strategies. Besides the analytical difficulties of managing strategic projects these are perhaps overshadowed by behavioural difficulties. Research into the strategic behaviour at BT has identified several techniques for managing the behavioural issues facing strategic projects more effectively. These techniques include: cause of behaviour analysis, personal and strategic agenda analysis, behavioural scenarios and difficulty, energy and frustration over time curves.