کیفیت محصول به عنوان عوامل و اقدامات برای موفقیت در توسعه محصولات جدید در صنایع ساخت هند

The key purpose of this study is the identification of factors governing the quality of newly developed products to recognize the importance of control over the product quality in Indian manufacturing industries. The quality measures such as meet quality guidelines, achieved product performance goal and achievement of design goals, have also been considered as the success measures of new product development success. The Structural Equation Modeling (SEM) approach has been used to build a causal relationship between success factors and measures by using AMOS 5.0 software package along with SPSS.