فشارهای محیطی و اقدامات کیفی در شرکت های صنایع دستی: نقش واسطه ارزش های زیست محیطی

Artisanal family businesses often use inputs from unsustainable sources and endanger many plant and animal species. Based on Sustainable Family Business Theory this study shows that environmental pressure perceived by the owning family leads the business to adopt quality practices because of the synergistic effects this kind of practices have with environmental issues, and that this relationship is fully mediated by the environmental values of the owning family. After addressing validity and reliability of measures based on survey data from artisanal family businesses in Guanajuato and Oaxaca, Mexico, path models are used for hypotheses testing. This research contributes to the literature by analyzing the effect of environmental pressures on the adoption of quality practices in artisanal family businesses, organizations that have no resources to obtain an ISO certification, as well as the mediator role of environmental values in the previous relationship.