مدل نوآوری باز: امکان پذیری بازار از نوآوری را فراهم می کند

The paper presents a case study on how to support the innovation process of a publicly funded research and innovation project by implementing an open innovation model. The project hereinafter referred to as NANOAPPARATUS is being implemented by Process Innovation Nucleus S.R.L. (PIN) – an innovative SME (Small and Medium-sized Enterprises) from Romania. The successful market uptake of innovation requires a complex architecture of the innovation process designed to support and push a new idea throughout its life cycle. Research methodology comprises of a comparative analysis of the principles of closed and open innovation aiming at facilitating the design of an open innovation model. Still, a standard language, i.e. Business Model Process and Notation (BPMN), was put to use in order to transform the innovation process into a dynamic flow of activities allowing for the documentation, analysis, simulation and evaluation of the innovation process.