تأثیر مدیریت کیفیت بر نوآوری سبز

Regarded as the main contributor to various environmental issues, firms face increasing pressure from various stakeholders to incorporate green management into their business practices. This study aims to provide preliminary evidence regarding the impact of corporate quality management on green innovation and the moderating role of environmental regulation on this relationship. Data on top 100 listed companies from 2008 to 2014 in China indicate that quality management exerts significant negative effects on the likelihood of implementing corporate green technology innovation and green management innovation. Environmental regulation significantly mitigates the negative effects of quality management on both green management innovation and green technology innovation.