استراتژی سازنده در یک اقتصاد اشتراکی

The rise of the sharing economy is forcing manufacturers to shift their business strategy from pure product sales to a ‘product as a service’ business. Car sharing businesses, for example, will lead to the reduction of overall production volume of cars. Simultaneously, IoT enables manufacturers to create new production strategies using the usage pattern of products. Our study constructs a durable goods market model with a sharing service where manufacturers and consumers mutually interact. Using multi-agent simulations, we present several cases of abstract situations and compare them with consumer attitudes obtained from questionnaire responses. Then, we discuss the manufacturer's strategy.