ارتباط بین تمرکز حواس پرتی و تماشای خرید تکانشی: نقش هوش هیجانی صفات

The relationship between dispositional mindfulness and impulsive buying tendency (IBT) has been studied in the present work. An attempt has been made to examine whether trait emotional intelligence (EI) is distinctive and useful in explaining the relationship between dispositional mindfulness and impulsive buying tendency or not. A survey based on self-administered questionnaires comprising the Cognitive and Affective Mindfulness Scale–Revised and Wong and Law Emotional Intelligence Scale has been conducted on 319 subjects in India. Results revealed that dispositional mindfulness is negatively related to IBT and positively related to all components and total scores of EI. It has been observed that the total EI scores as well as the use of emotion, self-emotion appraisal and regulation of emotion components of EI fully mediated the relationship between mindfulness and IBT. The findings of this study may prove helpful in an empirical understanding of the mechanism through which mindfulness enhances emotional intelligence which further influences impulsive buying tendency among individuals.